Our approach focused on capturing Julia’s core values—clarity, compassion, and connection. The logo, inspired by the dandelion, symbolizes resilience and transformation, aligning with the emotional journey of grief. A balanced color palette evokes trust and warmth, while carefully chosen typography ensures professionalism and accessibility. We designed a structured yet flexible identity system, including guidelines for imagery, social media, and print materials. The outcome is a unified, emotionally resonant brand that enhances Julia’s reach and impact, allowing her to connect more deeply with those seeking guidance and support.