HOME is an all-day dining and social hub located in Currumbin, offering specialty coffee, craft cocktails, and a laid-back yet sophisticated atmosphere. Designed as a welcoming space for the local community, HOME blends contemporary aesthetics with a cozy, familiar feel, making it a go-to destination from morning to night.
Brand Identity
Brand Guidelines
Art Direction
Packaging
Social Media Strategy
PROJECT OVERVIEW
HOME needed a brand identity that reflected its modern yet approachable nature while staying true to the relaxed lifestyle of Currumbin. The goal was to create a seamless visual and experiential brand that would translate across signage, packaging, menus, and digital presence. Beyond aesthetics, HOME required a strong creative direction to position itself as more than just a dining spot but a social and cultural anchor for the community. A cohesive social media strategy was also essential to establish engagement and grow an authentic following.

Approach
& outcome
Myooz developed a brand identity that merges simplicity with creativity, ensuring HOME feels warm and effortlessly stylish. The custom typography, especially the fluid ‘M’ in the logo, subtly nods to the rhythm of surfing, reinforcing the coastal connection. We curated a refined earthy color palette, keeping the visuals natural and timeless. Every design element, from coasters to signage, was crafted to reflect HOME’s high-quality yet unpretentious character. For social media, we built a strategy that highlights real moments, capturing the essence of HOME’s atmosphere through candid photography and engaging, narrative-driven content. The result is a cohesive brand that resonates both in-person and online, positioning HOME as a beloved local destination where people come together to eat, drink, and unwind.





"Grigorios and the team at Myooz went above and beyond our expectations to deliver us an amazing branding package for our cafe. From start to finish the team was thoughtful, professional and prompt with their service and the end result was exactly what we were looking for. We couldn't recommend Myooz highly enough!"
Wade Brenchley
Founder