Emerald Suites is a luxury accommodation project in Grenada, offering a serene escape infused with the island’s rich culture. The project aims to provide guests with an authentic experience that reflects Grenada's natural beauty and vibrant heritage.
Brand Strategy
Art Direction
Brand Identity
Brand Messaging
UX/UI Design
Web Development
Print Design
PROJECT OVERVIEW
Emerald Suites engaged us to create a brand identity that would effectively convey the essence of the project to potential investors and future guests while still under development. The goal was to craft a brand that aligns with the founders’ vision and reflects Grenada’s natural beauty and vibrant culture. Drawing inspiration from the landscape, we developed a visual identity that feels both sophisticated and inviting, emphasizing warmth and calm. Every element, from the logo’s gentle curves to the thoughtfully selected color palette, was designed to evoke a tranquil, culturally immersive experience.
Approach
& outcome
The Emerald Suites brand identity was brought to life through a harmonious blend of sophistication and warmth, reflected in a gentle logo, curated color palette, and inviting visual language. Marketing materials and a beautifully crafted website conveyed the serene luxury of Grenada, engaging both potential guests and investors. This cohesive brand presence established Emerald Suites as a distinctive and appealing destination, capturing the anticipation of future travelers and setting a strong foundation in Grenada’s luxury market.
"Myooz opened up new perspectives we hadn’t yet considered for Emerald Suites. Seeing our concept take shape with such depth and clarity was a revelation. They’ve empowered us to make bolder strides in Grenada’s luxury market, bringing our aspirations closer to reality with each step."
Rupert Reece
CEO at Reece Investments Limited