KropNation didn’t need a brand that simply “fit in”—they needed one that stood out. The vertical farming world was crowded, but KropNation had the edge: cutting-edge technology, a zeal for greens, and a passion for sustainability. We partnered to turn that passion into a brand that speaks to everyone from local chefs to health enthusiasts, crafting a story as dynamic as the produce they grow. Our work spanned every touchpoint, from the initial market research that unearthed audience desires to the brand strategy that positioned KropNation as the go-to for urban greens. We gave them an identity that not only fit on a package but thrived on social media, a website that was as green as their mission, and photography that put their produce in the spotlight where it belongs.