Social Media Marketing
ABOUT THE PROJECT
SASANA is a family sports center in Jepara that promotes growth in spirit, mind and soul. Above and beyond a sports center, SASANA is a social gathering based on the belief that everyone has the right to attain good health. The founders were inspired by a highly driven sense of mission and engaged us to create brand that will encourage people in any fitness level or social class, of any gender or origin to change and enhance their quality of life.
Entering a market where people had not yet established the familiarity with daily excercise was a challenge. Our strategy was predicated on revolutionizing the perception of a sports center. We created a powerful identity system to communicate to a broad array of athletes, stretching from professional karate athletes to aspirant pregnant yogis, and developed a brand platform that defined their vision and reinforced their ideals. We designed and produced a set of campaigns and social media content that brought the consistent brand message to the fore, each time varying the visual expression. Our goal of creating a system of real experiences to establish SASANA as a family where everyone belongs, was key to our success.