The Siberian Kiwi was born on an icy-cold winter day in Akademgorodok, dubbed the Silicon Valley of Russia. Amazed at the quality of Russian staple foods, a thought came to mind. Where do the Eastern-European expats living in Indonesia get their buckwheat?After extensive market research, they found that they were smuggling the stuff in suitcases. Seriously. A few months later, Siberian Kiwi was online.
Market Research Brand Strategy Brand Identity Art Direction Brand Messaging Website Design & Development Packaging Design Advertising
PROJECT OVERVIEW
Approach
& outcome
The Siberian Kiwi brand took on a life of its own, evolving into a vibrant identity that echoed tradition while inviting curiosity. Our goal was to recreate the experience of stepping into the world of the Siberian steppe. Hand-drawn illustrations, strong fonts, playful elements and a highly interactive digital experience that are inspired by Siberian Kiwi’s core values. Our approach to packaging reflects the brand’s commitment to sustainability, featuring recyclable paper and glass. With a bold identity, we brought a spunky and spirited brand system to life that sums up the vision of Siberian Kiwi: respecting the tradition and indulging in the experience of consuming healthy organic foods from other cultures and celebrating the world one tasty bite at a time.
"Myooz is exceptional. The feedback from stakeholders, investors, and customers has been outstanding. Collaborating with the team is truly inspiring."
Lina Naibaho
Managing Director at Siberian Kiwi
