Plant Parcel

Plant Parcel is a subscription-based online platform specializing in medical marijuana, dedicated to reshaping public perceptions of plant-based medicine while providing convenient doorstep delivery that redefines access to natural healing.

Brand Strategy
Brand Identity
Brand Messaging
Art Direction

PROJECT OVERVIEW

Plant Parcel approached us with a clear vision: to become a trusted leader in the medical marijuana industry while breaking away from outdated stigmas. They needed a brand identity that captured their innovative delivery model and commitment to quality. The challenge was not only to create a vibrant, approachable design but also to humanize the brand in a way that resonated with customers aged 18 to 70. This meant navigating the complexities of a highly regulated industry while making the process feel simple and intuitive. Our goal was to build a brand that inspires trust and stands out in a market where perceptions are often clouded by negativity and misinformation.

Approach
& outcome

We built a brand identity that commands attention and trust. The icon—a seamless blend of a marijuana leaf and compass—captures the essence of Plant Parcel: natural healing delivered with precision and reliability. It’s a symbol of guidance, breaking through stigma with clarity and purpose. The vibrant greens evoke vitality, growth, and renewal, while the approachable design dismantles stigma and fosters trust. Every element—from the clean visuals to the clear messaging—was designed to inspire confidence and redefine the way people perceive and access plant-based medicine. Plant Parcel is more than a brand; it’s a movement to bring clarity, connection, and reliability to an industry often clouded by misconceptions, setting a new benchmark for accessible and transformative natural healing.

"Myooz took the time to truly understand the heart of Plant Parcel. They captured our aspirations and told our story with clarity and purpose. Their team brought creativity and insight to every step of the process, paired with clear timelines and seamless communication. It was a collaborative journey that exceeded expectations, and the results speak for themselves."

Zachary Lang
Founder at Plant Parcel