Channel Islands - We Are Myooz

From shaping boards to shaping experiences, Channel Islands takes its legendary surf legacy beyond the waves. Rooted in performance, innovation, and community, Channel Islands Hospitality extends the brand’s DNA into a seamless surf travel experience—where stories are shared, passions are rekindled, and connections to the ocean and each other are deepened.

Brand Strategy
Brand Identity
Brand Messaging
UX/UI

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PROJECT OVERVIEW

For over five decades, Channel Islands Surfboards has defined performance surfing. Now, they’re redefining surf travel. Our task was to craft a brand strategy and identity that fused CI’s heritage with a new frontier—hospitality. We built a cohesive ecosystem: from brand positioning to naming conventions, UX/UI to billboards, and marketing collateral to in-room experiences. Every touchpoint speaks the language of the ocean—authentic, adventurous, and effortless. The result is Channel Islands Hospitality, a category-defining concept that brings surfers and seekers into a world where every stay feels like a perfect wave.

Approach
& outcome

This wasn’t about just slapping a logo on a hotel—it was about creating a brand that breathes surf culture. The positioning blends authenticity, innovation, and sustainability, shaping an experience that feels effortless yet intentional. The tone carries the confidence of a local paddling into their home break, while the identity, rooted in the DNA of Channel Islands Surfboards, extends seamlessly into architecture, interiors, digital touchpoints, and merchandise. The outcome is more than just a place to stay—it’s a place to belong. CIH isn’t another surf lodge; it’s the next evolution of surf travel, crafted with the same precision that made Channel Islands an icon in the water.

"We couldn't be happier with the work delivered by Greg and the Myooz team. Fantastic branding and extremely professional. Highly recommended !"

Tiago d'Orey
Co-Founder

NEXT PROJECT.

Julia Samuel

Consulting