In collaboration with the founders, we looked for a holistic approach that would bring every element together harmoniously in a re-invention of the ancient socio-cultural concept of ‘Agora’ or ‘gathering place’. We worked closely together to develop the brand positioning and visual language that would transform the rough tradition into an effortless unaffected luxury. A neutral canvas, a monochrome palette and organic design put emphasis on simplicity and is an ode to the local Mediterranean culture. We infused the custom website with traditional photography from the Greek islands, curating every detail from Social Media to flyers and banners, devoutly following classic Mediterranean minimalism that blends with modern elegance. The design result is a brand identity that celebrates heritage and transcends the various design disciplines to present a total experience.