Babi Bagus is a fast casual restaurant in bali that serves babi guling (rolled pork), an iconic dish of the local culinary repertoire. What initiated the concept was the idea that many chefs have given the premium treatment to iconic national dishes like the burger, the pizza or tacos, but nobody had done that with this classic balinese comfort street food. The Babi Bagus team engaged us to help them present a brand to the general public that is very approachable, stylish and fun while it remains original and faithful to the tradition.